Advertising Policy

Troy-Technical delivers information for engineers and planners free of charge. Advertising helps us keep it that way. We accept advertising under the following policy.

1. Advertising is clearly labeled

Sponsor banners are always marked “Sponsor”. Articles that introduce a sponsor state at the top that they are advertising (sponsored articles). Advertising links carry a setting that tells search engines they are advertising (rel=”sponsored”).

Advertising placements are framed in gray so they can be told apart from articles.

2. Advertising does not affect our articles or guides

1. What we cover in our weekly articles and Weekly Reports is chosen by our own criteria, regardless of any sponsorship contract.
2. Whether a technology, company or institution is covered in our glossary and company guide, and what is written about it, does not depend on sponsorship.
3. We neither favor sponsors nor treat non-sponsors less favorably.

3. About sponsored articles

For sponsoring companies, Troy-Technical writes an article about the value the company can offer its customers. We write on the basis of facts so that the article is useful to readers.

1. We do not use unsupported or exaggerated claims.
2. Before publication, the company is asked to check that the content is accurate.
3. Sponsored articles are written to the same fact-based standard as all other articles on the site.

4. About placements

1. The top page has up to 3 sponsors, and each category (Energy / IT & Electronics / Medical & Bio / Materials & Chemistry / New Fields) has up to 3 sponsors.
2. Category sponsors appear on the category top page and also on the Search Past Articles, Weekly Report, Latest Articles and Glossary & Company Guide pages of every field in that category.
3. Sponsors shown in the same place appear at the same size and position, so that order gives no advantage.
4. Open placements show “Sponsor wanted” and link to Advertise with Us.

5. When we may decline advertising

We may decline advertising in cases such as the following.

1. Content that violates laws or public order and morals.
2. Content that is inaccurate or likely to mislead readers.
3. Content that does not fit the purpose of this site: delivering information to engineers and planners.