Sihl Launches Dual-Function Security Label Material, Enhancing Anti-Counterfeiting with Overt and Covert Features

June 20, 2026

Labels & Labeling Switzerland

Overview

Sihl launched a new dual-function security label material on June 11, 2026, designed to offer enhanced security features for various packaging and labeling applications. This product integrates both overt (visible) and covert (hidden) security elements to prevent counterfeiting and protect brand integrity. The innovative label enables companies to assure product authenticity to consumers and bolster market trust, providing a critical tool against illicit trade.

In Depth

Key Findings

Sihl launched a revolutionary dual-function security label material on June 11, 2026, aimed at significantly enhancing anti-counterfeiting measures and brand protection. This new product is meticulously designed to provide advanced security features across a wide range of packaging and labeling applications, integrating multiple layers of authentication.

Technical Details

The newly developed dual-function security label material incorporates two primary categories of security features. The first category comprises ‘overt security elements,’ which are readily identifiable by consumers with the naked eye (e.g., special printing inks, holograms, visible textures, or unique patterns). The second category includes ‘covert security elements,’ hidden features that require specialized equipment or expert knowledge for detection (e.g., micro-text, UV-reactive inks, embedded codes, or forensic markers). This layered approach makes it exceptionally difficult for counterfeiters to replicate the label, thereby providing multi-faceted protection for product authenticity. The label material is also engineered for seamless integration into existing labeling processes, offering high durability and printability suitable for various product packages. Its design ensures robust performance across diverse environmental conditions encountered in global supply chains.

Background & Context

Globally, the proliferation of counterfeit goods continues to be a severe problem, particularly in sectors where product integrity is paramount, such as luxury goods, pharmaceuticals, electronics, and food. Counterfeit products not only cause economic losses to consumers but also pose health risks, damage brand reputation, and result in significant revenue loss for companies. Traditional security labels have increasingly proven insufficient against sophisticated counterfeiting techniques. Sihl’s new material addresses this evolving threat, responding to the market’s demand for more robust anti-counterfeiting solutions. By integrating multifunctional security elements into a single material, it simplifies product tracking and verification throughout the supply chain, enhancing consumer confidence in genuine products.

Strategic Significance & Outlook

Sihl’s dual-function security label material has the potential to establish new standards in anti-counterfeiting technology. Its introduction empowers businesses to more reliably protect product authenticity and bolster consumer purchasing confidence. As global product circulation increases, especially with the rise of cross-border e-commerce, the risk of counterfeiting persists. Sihl’s technology will be a powerful tool to mitigate these risks and help brands safeguard their value worldwide. The company aims to strengthen its leadership in the packaging and labeling industry through this new product, contributing to the enhanced safety and reliability of sustainable supply chains. This innovation holds critical significance for product brand owners, logistics providers, and regulatory bodies seeking to combat illicit trade effectively.

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